Mock Operations — AI agents and operational systems for salons and barbershops

What we do

Four jobs. One operator.

Your shop is bleeding money in four places: leads you can't see, a website that doesn't book, books that don't reconcile, and admin that never ends. We fix all four.

Find the leaks

Map booking, no-shows, missed calls, rebook rate. Output: 3 fixes ranked by dollars.

Build the storefront

Modern site that books while you sleep. AI chatbot answers DMs at 2am.

Automate the books

Square talks to QuickBooks. Tips, booth rent, sales tax — all sorted, no CSVs.

Run the agents

AI receptionist, DM agents, missed-call text-back, review replies, rebook nudges.

Services

Find. Build. Automate. Run.

Four services. Built for chairs and stations. Pick what's bleeding the most, or run all four.

FIND · ONE-TIME

The Audit

Find your money leaks

A 90-minute scan of your shop's booking flow, missed calls, no-show rate, rebook patterns, and where your POS and books stop talking to each other. We hand you the three biggest leaks, ranked in dollars, and a 90-day plan to plug them.

The average salon we audit is leaking $20K–$50K a year — $15K–$30K from no-shows, $5K–$13K from missed calls, plus 5–10 hours a week on manual admin work that should be automated.

$150

What your no-shows actually cost — calculated from your booking data, not a guess
How many calls go to voicemail and never get called back — quantified, with the booking dollars left on the table
Your real rebook rate — not your gut feel. Per stylist, per service.
Where Square and QuickBooks disagree — the gap between what you think you made and what you actually made
Branded PDF report with the three biggest leaks ranked by dollar impact
Custom 90-day roadmap with projected ROI per fix
60-min strategy debrief — we walk through every finding together

100% credits to your next service. The full $150 applies to the first invoice of any service you book within 30 days.

BUILD · ONE-TIME

The Storefront

Your website that books for you

Stop relying on Instagram and a Google Business Profile. Your website becomes your #1 booking channel. Online booking works 24/7. The AI chatbot answers "do you do balayage on Saturdays?" at 11pm and books the client before they call your competitor.

Modern salon sites convert visitors to bookings at 3–5%. Outdated sites convert under 1%. 75% of your traffic is on mobile — slow or ugly means lost bookings before they read your prices.

$500–$1,000

Mobile-first design tuned to your brand and your stylists' work — 75%+ of clients are on phones
Online booking wired to Square or GlossGenius — client books, deposit charges, slot confirms. Zero back-and-forth.
AI chatbot that's always open — answers pricing, availability, and service questions, then books the appointment
Stylist profiles that sell — clients ask for them by name before they call
Local SEO foundation — built to rank on "balayage near me" and similar searches
Google Business Profile sync so your hours, services, and reviews stay current automatically
Lead capture wired to your CRM for any prospect who isn't ready to book yet

AUTOMATE · ONE-TIME

The Books

Square → QuickBooks, on autopilot

Stop guessing what you actually made. Every charge, tip, and refund flows from Square into QuickBooks automatically — categorized correctly, no CSVs, no manual entry. At 5pm on the last day of the month, you log in and your books are done.

83% of salon owners can't tell you their true profit margin. Most spend 10–20 hours a month on manual bookkeeping that's still wrong. We give those hours back and make the numbers right.

$1,500–$3,000

Square (or GlossGenius) → QuickBooks, set up once, runs forever. Get back the 10–20 hours a month you currently spend reconciling.
Tips tracked separately from service revenue — no more "is this a tip or a payment?" chaos
Booth rent and commission auto-calculated per stylist, per pay period
Sales tax quarantined as you earn it — you never get caught short on April 15th
Multi-account banking architecture — Operating, Tax Vault, Profit, Owner Pay
Per-stylist revenue and rebook rate visibility — finally know who's actually making you money
Tax-ready P&L every month, automatically — your CPA will thank you
60-minute education session so you actually understand your own numbers
Tiers: Light ($1,500) · Standard ($2,250) · Full ($3,000)

Setup and education only. We are not a CPA and this is not tax advice.

RUN · MONTHLY

The Operator

Your AI agent team, on staff 24/7

An AI that picks up the phone when you can't, replies to DMs at 2am, sends rebook nudges before clients ghost, and asks every happy client for a Google review. Your team gets out of admin jail. Your bookings go up. You finish your day at the chair, not at the laptop.

Missed calls alone cost most salons $5K–$13K a year. Reminders cut no-shows 35–50%. Leads contacted in under 5 min convert 21x more than 30+ min. The Operator runs all of it from day one.

$497–$1,497/mo

AI receptionist — answers every call 24/7, qualifies the request, books the appointment, texts confirmation. 78% of clients book with the first business that responds.
Missed-call text-back — voicemail triggers an AI text within 60 seconds with available slots. Salons running this recover 30–40% of missed calls; without it, the recovery rate is essentially zero.
Instagram + Facebook DM agents — client DMs at 2am, AI answers and books while you sleep
Appointment reminders + 2-hour confirms — cuts no-shows 35–50%, fills last-minute openings from a waitlist
Review request automation — every happy client gets asked for a Google or Facebook review
AI review reply — in your voice, on every new review. Bad ones get a measured, professional response.
Rebooking nudges — timed to the service (4 weeks for cuts, 6–8 for color) so clients come back before they ghost
Tiers: Lite ($497) · Operator ($997) · Pro ($1,497)

Built to plug into the tools you already use

Square · GlossGenius · QuickBooks · Google Business · Instagram · Facebook

Why this works

The numbers that decide whether your shop grows.

These aren't pulled from theory. They're well-documented patterns that show up in every service business. Salons and barbershops are not exceptions.

0x

more conversions when leads are contacted within 5 minutes vs. 30+ minutes

Harvard Business Review

0%

of customers book with the first business that responds to their inquiry

LeadConnect Research

0hr

average response time to a web lead at most local service businesses

Insidesales.com Lead Study

0%

reduction in appointment no-shows with automated text + email reminders

Industry benchmark, multi-source

How it works

Three steps. No bloat.

Every engagement follows the same path. You always know where you are and what's next.

01

Consult · Free, 15 min

Live diagnostic call

No-pressure. We pull up your Google profile, Instagram, and website live on the call and surface 3 leaks in real time. You walk away with at least one fix worth doing whether you book or not.

02

Audit · $150 (credits 100%)

The deep dive

90-min walkthrough plus a self-guided intake form. You get a branded PDF report and a 90-day prioritized roadmap with projected ROI on each recommendation. The $150 credits to the first invoice of any service booked within 30 days.

03

Deploy · Custom scope

Build, install, optimize

We deliver the systems from your roadmap — typically 1–2 services blended into a custom scope. You see results in days, not months.

Recent work

Building case studies live.

Currently deploying systems for our first wave of salons and barbershops. Real results coming soon.

Founding Client Cohort

Be one of our first case studies.

Founding clients get priority pricing, deeper engagement, and the spotlight in our first published case studies.

Curious about a founding spot? Reach out at mock@mockoperations.com

About

Built by an operator, for operators.

Dominic Pemberton, founder of Mock Operations

Mock Operations started in my sister's chair.

Addy is an esthetician here in Kansas City. I watched her spend Sunday nights wrestling with her books, miss bookings because the phone rang while she was with a client, and turn down walk-ins she had no system to track. Every salon and barbershop in this city is bleeding revenue in the same places — and the technology to fix it is sitting in plain sight, just built for software companies, not for the shops doing the actual work.

Mock Operations exists to bridge that gap. The same enterprise infrastructure, translated for the chair. Built by an operator who's seen what really happens behind the scenes — and refuses to outsource the work to a junior.

— Dominic Pemberton · founder, Mock Operations

Let's talk.

Free 15-minute call. We'll diagnose your top three leaks live on the call.

Book a free consultation

Your shop, on autopilot. You stay in the chair.